AkzoNobel wraps up sustainability roadshow
AkzoNobel Vehicle Refinishes has wrapped up a sustainability roadshow that visited 43 sites in 12 countries during a 10-week period.
‘From Start to Refinish: The Productivity Drive 2025’ began in Madrid, Spain and ended in Didcot.
It showcased the next generation of productivity and sustainability solutions for the vehicle refinishes industry, while stops at AkzoNobel Automotive Training Centres (ATCs) provided the opportunity to demonstrate how the latest spraybooth technologies can improve efficiencies.
Central to the showcase at each location were the newly launched one-stop application basecoats, Sikkens Autowave Optima and Lesonal Ultimate Basecoat WB, which have been developed to reduce process times, lower material consumption, and enhance durability.
Live demonstrations
Ignacio Román Navarro, business director, automotive & vehicle refinishes EMEA, said: “Bringing our innovations directly to customers has strengthened relationships and allowed us to demonstrate how our products and digital tools drive performance within their own businesses.
“The live demonstrations of the new basecoats in the spraybooth were particularly well-received as they showed just how much time and product can be saved with the one-stop application.
“The feedback has been overwhelmingly positive. It’s clear that our solutions are making a real difference by improving bodyshop productivity, enhancing quality, and supporting profitability. We remain focused on empowering our customers with solutions that support growth, sustainability, and long-term success.”
