Vospers taps into digital tech

Vospers has introduced new digital imaging technology at all 27 of its retailers across the South West of England.

It will access AI-based technology from Auto Imaging, part of CitNOW Group, to support quicker and more sophisticated quality control to present vehicle imagery to customers in a more consistent way.

The Auto Imaging app provides real-time feedback on quality when creating stills, video, and 360 interior and exterior imagery for online listings. It also creates data-driven videos that are auto tagged with spec information relative to the vehicle.

Darren Bennett, group marketing manager, said: “Implementing Auto Imaging’s technologies across all of our Vospers locations was seamless. All of our teams received multiple virtual training sessions, and there will be virtual training sessions for team members who require a refresh too. Our sales teams are now equipped to take better imagery, that is more consistent across the group.”

Chris Gray, managing director at Auto Imaging, said: “Visual assets are critical to the success of online car listings. We have fine-tuned our technology to optimise the breadth and quality of assets, and it’s extremely rewarding to see the outcome when businesses use automation to streamline and improve their processes.”