Volvo UK names new operations director

Volvo UK has appointed Robert Deane as its new commercial operations director.

He brings extensive automotive experience having already worked for Jaguar Land Rover, Volkswagen Group UK and PSA Peugeot Citroën, based both in the UK and in China.

He succeeds Nicole Melillo Shaw, who was appointed managing director of Volvo Car UK in November.

Deane said: “We are in a fast-changing business landscape where we need to be able to do more than simply offer great products and meet consumer expectations. As well as making the consumer experience as smooth, straightforward and reassuring as possible, we have to strengthen and maintain mutually rewarding relationships with retailers as we develop our D2C sales strategy – this is something I am very passionate about. I’m delighted to be joining at this exciting time and am looking forward to this new chapter with Volvo.”

Melillo Shaw said: “I am delighted with Robert’s appointment. His experience in leading the transition to a direct-to-consumer model, coupled with his longevity within the automotive sector, will help us to enhance our consumer journey and retailer relationships. These will ultimately drive further growth for our brand.”