Suzuki names new head of dealer development

Suzuki GB has announced that Jon Coles will head up its dealer development team after being promoted to general manager.

Taking over from Mark Hallam, who retired in March, he will now be responsible for all four dealer divisions: automobile, motorcycle, marine and all-terrain vehicle (ATV).

Coles first joined the company in 2007 and progressed from the aftersales division to regional sales manager and technical manager. He then stepped up to general manager of aftersales service. In his new role he will lead a team of eight responsible for all aspects of network development including onboarding of new dealers, sales training, regular ‘mystery shop’ customer experience exercises and corporate identity.

He said: “I am very much looking forward to settling into my new cross-divisional role in dealer development with key responsibilities to include helping ensure that Suzuki remains the Number one brand for trust as well as supporting our network to be fully prepared for the transition to an EV range from 2025 through to 2030.”