Steer Group acquires Lovells and Pronto

Steer Automotive Group has continued its ambitious expansion strategy with the acquisition of Lovells Auto Body Centres and Pronto Accident Repair Centres.

By adding the 11 East of England sites to the group, Steer enhances its footprint in the region while also bringing in additional skills from repairers with approvals from BMW, Tesla, Mercedes-Benz Van, Audi, VW Skoda Seat, Kia and Hyundai.

Lovells and Pronto owners Chris Hammond and Duncan Exton said: “When we decided we wanted to sell the business it was clear from the outset that Richard and the team at Steer were the best cultural fit for us. The deal was transacted in a swift and professional manner and we have the utmost confidence we’re leaving our customers, colleagues and the business in good hands. We wish them all the very best for the future and look forward to seeing the progress the business makes in the coming months and years under Steer’s stewardship.”

Richard Steer, chief executive of Steer Automotive Group, said: “Firstly, we are delighted to welcome Lovells and Pronto into the Steer family. This acquisition is not just about expanding our footprint; it’s about integrating Lovells and Pronto’s expertise with our own.  Their reputation for high quality repairs combined with first class customer service sets us up to further extend our reach into the East of England.”