NFDA spotlights apprentice successes

Drive My Career has hosted its sixth DMC Apprentice Takeover campaign to spotlight the numerous apprenticeship opportunities available within the automotive retail sector.

Held to mark National Apprenticeship Week earlier this month, the campaign encouraged National Franchised Dealer Association members to showcase compelling success stories of their current and past apprentices across various social media platforms.

In addition, NFDA also partnered with the Automotive 30% Club in the #MyApprenticeshipStory campaign, which aims to promote gender diversity by sharing inspiring stories of female apprentices, further emphasising the industry’s commitment to inclusivity and equality.

Sue Robinson, chief executive of the NFDA, said: “It is encouraging to see the enthusiastic participation of numerous franchised retailers in both the Drive My Career campaign and National Apprenticeship Week. This collective engagement underscores our members’ unwavering commitment to involve young individuals in the automotive realm, showcasing the diverse array of prospects within the industry.”

She continued: “Initiatives like Drive My Career and the Automotive 30% Club play a pivotal role in promoting the automotive sector as an inclusive and diverse workplace. We are committed to eradicating negative perceptions and encourage young females to consider motor retailing as their option for a successful career. As an industry, we need to collaborate to make the industry inclusive, diverse, and open to all and highlight the possibilities in career progression it can offer.

“Looking ahead, Drive My Career will continue its mission to raise awareness of the opportunities within the automotive sector and continue supporting its members.”