Motofix invests £2.5m in new prestige bodyshop

Independent accident repair group Motofix has this week completed a £2.5m investment in its new prestige bodyshop in Cirencester.

The state-of-the-art facility, which will focus solely on prestige brands, has already earned approvals from BMW, Mercedes-Benz, and VW Group. An additional JLR approval is pending.

Motofix’s investment has enabled the Cirencester site to be kitted out with the latest equipment and tools, as well as brand-specific technician training which will be rolled out across what Motofix is calling its “flagship centre of excellence”.

Chairman Richard Tutt said Motofix Prestige will give south west owners added choice. “Opening our first dedicated prestige site in Cirencester and making a significant investment in the region marks an important milestone in the development of the Motofix Group,” Tutt said.

“Cirencester is our flagship centre of excellence and offers customers a ‘back-to-brand’ experience. We operate as an extension of the brand the motorist has chosen – providing a seamless transition from the dealer to us as Prestige. The fact we’ve already earned approvals from three of the world’s premium brands is testament to the quality of what we’ve created and the customer experience we’re providing.”

Centre manager Kelly Watson added: “Motofix Prestige offers an elevated customer journey. Our hand-picked team strive for excellence in every aspect of the customer experience. We sincerely believe the customer should choose who repairs their vehicle – it’s all about the journey.”