Keyloop completes ATG acquisition

Global automotive technology company Keyloop has completed the acquisition of ATG, which provides automotive technology focused on omnichannel retail solutions.

The acquisition will help Keyloop accelerate the delivery of its Experience-First blueprint across the lifetime of vehicle ownership, supporting retailers and OEMs improve customer experiences.

Tom Kilroy, CEO of Keyloop, said: “Together, Keyloop and ATG combine to create an integrated technology portfolio that more completely connects the entire consumer automotive journey, helping retailers and OEMs improve customer experience via innovative solutions.”

Tim Smith, CEO of ATG, added: “The announcement is a testament to the inspirational and innovative team at ATG and the vision and commitment from Keyloop. I’m delighted to be joining the executive team at Keyloop and look forward to bringing our businesses together over the coming weeks for the benefit of all our customers.”

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