Keyloop announces ATG acquisition

Leading global automotive technology company Keyloop has announced it will acquire ATG, which provides automotive technology focused on omnichannel retail solutions.

Employing more than 330 employees, the Kent-based company delivers solutions to automotive retailers, OEMs, financiers and fleet suppliers in more than 80 countries and at over 10,000 retail locations.

Following the deal, Keyloop and ATG will combine expertise to create an integrated technology portfolio that connects the entire consumer automotive journey, helping retailers and OEMs improve the customer experience they deliver via innovative solutions.

Tom Kilroy, CEO, Keyloop, said: “The acquisition of ATG will mark an important step forward in making Experience-First a tangible reality for our customers. ATG has created an exciting offering with the Fusion omnichannel auto retailing platform. By combining this with Keyloop’s complementary platform offerings and broad range of capabilities, we can make a meaningful positive impact on the digital transformation of the automotive retail experience. We’re looking forward to welcoming the talented team at ATG as colleagues.”

Tim Smith, CEO, ATG, said: “At ATG, our mission has always been to free our customers from complicated vehicle sales and deliver mobility via our digital, retention and data solutions. We believe Keyloop is the perfect fit for us as we continue to provide cutting-edge, consumer-first software for retailers, OEMs, financiers, and fleet suppliers. We look forward to being part of Keyloop as it delivers on its mission to provide Experience-First solutions for the automotive industry worldwide.”