Confused.com announces key tech collaboration

Confused.com has signed a strategic partnership with Dootrix to enhances its mobile insurance app.

It will leverage Dootrix’s digital and data capabilities, particularly around mobile technology, to develop new innovations to help policyholders switch between its comparison site and insurance channel more easily.

They will also produce a roadmap of new features to be rolled out and trialled, using different techniques to deliver a more personalised experience for users.

Dootrix CEO Rob Borley, said: “We are delighted to be working with Confused.com to help build its mobile capabilities. This partnership offers significant opportunities to boost Confused.com’s user experience, increase development efficiency, future-proof the mobile app and grow its ecosystem.”

Katie Hearn-Cross, senior product manager at Confused.com, said: “We know how important it is for us to stay on top of new and emerging technologies. And the Confused.com app is the perfect way for us to reach a more diverse audience through a different channel. Renewing our partnership with Dootrix allows us to keep our technology evolving whilst continuing to improve experiences for our customers.”

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