Autoglass teams up with Sheffield United Women

Autoglass lined up with Sheffield United Women at a joint partnership day to promote women in male-dominated industries.

Technicians from Autoglass, the main sponsor of the Sheffield United women’s team, met up with players to share experiences and skills. They gave tutorials in windscreen repair and replacement before taking part in a number of football matches.

Ian Rowlands, commercial director at Autoglass, said: “Our partnership with the Sheffield United Women’s team builds off our ambition to create a more diverse and equitable business. Gender diversity has been a priority for us not only because it’s the right thing to do, but it also makes business sense – it ensures we are reflective of our customer base and provides us with a balanced approach to business decisions. We draw parallels with the Sheffield United Women’s team as we look to create more gender balance and shift mindsets within our industries. The partnership gives us a fantastic opportunity to share and learn from each other as we continue working hard towards more inclusive workplaces.”

Paul Reeves, head of commercial at Sheffield Utd FC, added: “It was a fantastic partnership event to highlight the synergy between the football club and Autoglass. Our shared commitment of championing equality in male-dominated industries was highlighted throughout a truly inspiring day, packed with lots of fun and engaging activities. We look forward to many more opportunities to further foster our mutual ambition and growth between our two organisations.”