SsangYong Motor announces rebrand

SsangYong Motor UK has announced a major rebranding that will see it renamed KGM Motors UK (KGM.

This transformation signifies a refresh of the brand vision with a focus on pioneering the next generation of mobility solutions and incorporating cutting-edge technologies such as electrification, autonomous driving, and artificial intelligence.

Kevin Griffin, managing director of KGM Motors UK, said: “KGM Global has changed its name for the first time in 35 years as it transforms into a brand for the future. This is an exciting period for us all in terms of unveiling a refreshed, modern brand identity alongside the development and launch of impressive products which utilise new technologies. We have embraced the change here in the UK and we will continue to grow as a proud and respected SUV and pick-up truck brand.”