Reflex announces Hireway Vehicle Rental acquisition

Flexible rental provider Reflex Vehicle Hire has acquired Hireway Vehicle Rental in a £20m deal, increasing its commercial and car fleet to nearly 6,000 vehicles.

The purchase will add nearly 900 vehicles to the Reflex fleet and see Hireway Vehicle Rental trade under the Reflex brand name. In addition, Reflex will acquire two hire locations in Greater Manchester and Glasgow, increasing its national presence and enhancing the service to its customers.

Hireway Vehicle Rental staff will also join the expanded business.

Oliver Waring, founder and chairman of Reflex Vehicle Hire, said: “Expansion is part of our five-year strategy and we are delighted to have achieved part our goal a year ahead of schedule. This acquisition unlocks growth in a market where new vehicle supply has been scarce, and it will cement our reputation as the first-choice provider for business customers nationwide as we continue to disrupt the dominant suppliers in the industry.”

Lisa Spong, sales director and co-owner of Reflex Vehicle Hire, said: “This acquisition ensures Hireway Vehicle Rental customers will continue to receive the exceptional service they value, while gaining access to industry-leading technology, increased vehicle choice and exciting, customer-focused innovation, which will provide critical support to fleets over the coming years.”