Peter Vardy Group signs strategic EV partnership

Peter Vardy Group has entered a strategic partnership with AffinityEV, which provides tailored software solutions for electric vehicles (EVs).

AffinityEV will deliver a suite of specialised products tailored to the EV market, including IT solutions for use on the Peter Vardy website and in showrooms. These solutions will offer customers the industry’s leading end to end EV buying experience.

These include a simplified and entirely digital process for customers to order a home charger, seamlessly integrated into the Peter Vardy sales process and customer relationship management (CRM) systems, a dedicated training platform for Peter Vardy employees a cost calculator to enable customers to assess the total cost of ownership of an EV, and access to a comprehensive database of charging points across the UK.

The partnership will also enhance Peter Vardy’s current EV sales process, which has been boosted by the group expanding its offering with MG franchises across three strategic locations: Edinburgh, Kirkcaldy, and Aberdeen.

Peter Vardy, CEO, said “The future is electric and with this agreement we expect to see our guests respond positively and enthusiastically to our extension of the range of highly attractive EVs and the substantial guest support we, alongside AffinityEV, are now in a position to provide.”