Mazda announce UK leadership reshuffle

Mazda has promoted Laura Bailey to the role of sales director UK.

She takes over from Peter Allibon, who is moving to director, sales and dealer network, Europe.

Bailey has been part of Mazda since 1995 and will step up from her role as head of retail operations. Her appointment is intended to support the manufacturer transition to full electrification.

Jeremy Thomson, Mazda UK managing director, said: “We are living through a period of unprecedented change in the auto sector. This is almost certainly the new-normal and our 120-strong network recognise that Mazda has a unique advantage in the stability of the leadership team, not often seen in the industry. Mazda UK has always maintained an extremely open and collaborative approach and these changes will continue to build on that and the close working relationship we have with our partners.”

He continued: “I am delighted to promote Laura to sales director, she has worked alongside Peter for many years in one of the toughest roles in our business delivering retail sales performance month after month, building customer loyalty and renewals strategy and managing the network relationship which performs strongly in independent surveys. Her 28 years’ experience and familiarity with Mazda UK and our dealer partners is a huge asset to the business-critical role of sales director and I look forward to both the stability and the fresh thinking Laura will bring to our sales and dealer operation teams.”