Lotus names new commercial director

Lotus has appointed Conor Horne as commercial director of UK and Ireland.

In his new role, he will work closely with Lotus’ leadership team to further develop the company’s business development strategy, as well as identifying new opportunities for growth in the UK and Ireland.

By 2028, Lotus has ambitions to sell 150,000 vehicles annually, as part of its vision to become a global luxury performance brand. The UK and Ireland are both key European markets for the business and Conor will play an integral role in growing the brand and reaching new customers in these regions.

Mike Johnstone, chief commercial officer at Lotus Group, said: “As Lotus continues to scale globally, Conor brings strong experience in business development, which will help us scale the brand and grow our customer base in the UK and Ireland.”

Horne said: “Lotus has a world-class team, industry-leading technologies and a strong heritage, which combined has enormous potential. I look forward to building our presence and unlocking new growth opportunities in the UK and Ireland, as the company delivers its vision to become a global luxury performance brand.”