Kia sets new sales records

Kia UK has recorded its biggest ever month and quarter for new car sales, with 19,703 sold in March and 32,255 in the first quarter of 2023.

The records reflect Kia’s global success in March, which saw the Korean brand register 278,275 units globally, a 10.9% increase year-on-year.

More than 20% (4,068 units) of Kia’s March total were hybrid vehicles, breaking yet another record for the highest number of Kia’s hybrid models sold in a single month. Meanwhile, quarter one was the best ever quarter for sales of Kia’s plug-in hybrid models, with 2,263 units sold.

Paul Philpott, president and CEO of Kia UK, said: “This is an outstanding result that reflects an unprecedented effort by all our dealer partners and our hardworking staff. Naturally, this success also results from our award-winning products that provide our customers with the cars they want and the technology they need, at competitive prices.

“Last year, we sold more than 100,000 new cars in the UK for the first time ever and this March we have sold almost 20% of that total in a single month. As leaders in electrification, it is rewarding to see more and more of our customers choose an electrified model.”