IMI renews British Motor Show partnership

The Institute of the Motor Industry (IMI) and the British Motor Show have renewed their partnership for 2023 with the announcement of an all-new Tech Hub sponsored by the IMI.

The IMI Tech Hub will feature a replica of a full-sized garage service bay and ICE and EV cars, with engaging workshops helping visitors learn more about the technological advances in automotive. Interactive sessions on the IMI stand will also give visitors first-hand experience of the multitude of career opportunities in the sector, with IMI experts available in both locations to provide more information on how to get started.

Steve Nash, CEO of the IMI, said: “We are delighted to be supporting The British Motor Show once again. It gives us an opportunity to meet and talk to so many individuals, of all ages and from diverse backgrounds, who share a passion for all things automotive but who are largely from outside our sector. Never before has the automotive sector had so much to offer and The British Motor Show is the ultimate showcase.”

The British Motor Show CEO Andy Entwistle said: “The IMI have been huge supporters of the show since we returned in 2021 and I’m over the moon that our partnership continues for the third year. Britain continues to lead the field in automotive technology and the work the IMI do to promote and support the British automotive industry is vital.”