Carlac announces new DCR distribution partnership

Coatings distributor Carlac has announced an exclusive partnership with alloy wheel diamond cutting specialists Diamond Cut Refinishing (DCR).

This follows a successful customer showcases in Leeds, when customers were invited to join DCR, Carlac and paint supplier, Lechler to take part in talks and live technical demonstrations.

Carlac sales director Gary Healer said: “We are delighted to be entering into this exclusive partnership with DCR to support their expansion in the north of England and Scotland. By working together, we can deliver a comprehensive diamond cut alloy wheel refurbishment solution to new and existing customers in our network that is backed up with our coating expertise and technical training.

“DCR’s leading-edge equipment is proving to be a game-changer in our industry, speeding up refurb times with its tyre on tech and flexible install solutions. Plus, having support from Lechler and their Hydrofan alloy wheels coatings has rounded off our complete offering.”

DCR sales director Clare Nicholson said: “It’s been fantastic working with Carlac on these unique launch events and we’re excited to see how our partnership grows throughout 2023 and beyond. The two showcases have enabled us to connect and start several promising conversations with some brilliant, forward-thinking businesses about their alloy wheel refurbishment offering.”