BCA signs remarketing deal with Westdrive
- Posted by: Alan Feldberg
- Category: News
BCA and Westdrive Kia and Mazda have announced a new exclusive online remarketing partnership offering up to 500 vehicles annually.
The programme will run for an initial 12 months.
Westdrive is an award-winning family owned business based in Braintree, Essex, offering new Kia and Mazda cars as well as a broad range of used stock.
John Palfree, group head of sales, Westdrive said: “BCA is the clear leader in UK remarketing, delivering innovative online sales programmes that maximise digital engagement and deliver the best possible buying power. As we continue to grow Westdrive, this partnership with BCA will support our used car business, delivering an efficient, sustainable and profitable remarketing platform for our stock.”
Craig Purvey, CCO BCA, added: “We are delighted to launch this new remarketing programme with Westdrive Kia and Mazda which will offer our buyers a regular source of desirable and saleable stock every week. BCA sales reach the largest online audience of professional motor industry buyers, offering our customers the easiest access to the widest choice of stock in the wholesale market with thousands of vehicles available to purchase daily. We look forward to working with Westdrive to build and refine our remarketing partnership going forwards.”