Axalta named exclusive BMW supplier

Axalta has been named exclusive supplier for BMW Group’s private paint label, ColorSystem, in 15 Europeans countries plus South Africa.

The agreement includes BMW Group’s network of 730 dealerships and collision repair partners.

As part of the agreement, Axalta will also provide its latest Fast Cure Low Energy technology paint system, which has the potential to reduce carbon equivalent emissions and energy consumption by up to 45% compared to standard paint technologies.

Troy Weaver, senior vice president, Global Refinish, Axalta, said: “The BMW Group selects only the best products for its dealerships and collision repair partners to ensure the highest standards of quality, efficiency and sustainability. Following a rigorous process, Axalta has proven it can maintain exceptional service for the BMW Group’s dealerships and customers. We look forward to building a mutually beneficial, strong and future-proof relationship as well as growing the ColorSystem network to even more collision repair shops and in more countries.”

The agreement is in place until December 2028 and adds to existing supplier agreements with BMW Group.