Automechanika Birmingham launches motorXfactor VIP Club

Automechanika Birmingham has announced the launch of the motorXfactor VIP Club at this year’s event, which takes place at the NEC from 6-8 June.

Launched with the Independent Automotive Aftermarket Federation, motorXfactor offers motor factors VIP benefits such as exclusive access to the VIP lounge, free refreshments and light bites, unlimited meeting allocation in Automechanika Birmingham’s newly-launched show app to meet exhibitors or visitors, free access to meeting rooms, priority access to the aftermarket keynote conference and entry to the Women in Automotive Network’s Drinks Reception on 7 June.

Alex Jones, marketing director at event organiser Messe Frankfurt UK said: Automechanika Birmingham 2023 is the most important event for the UK automotive industry, and we are dedicated to making sure all visitors and levels of the industry get what they really need from the show.

“We’ve been working with IAAF and motor factors across the UK to understand how we can make this event as integral as possible to the running of businesses. And we’re delighted to be giving back to distributors by launching the motorXfactor VIP Club at this years’ show.”

Leading motor factors already signed up to attend Automechanika Birmingham 2023 include LKQ Euro Car Parts, Arnold Clark Autoparts and Autosupplies Chesterfield.

Meanwhile, in a first for the event, Automechanika Birmingham has announced it will be offering visitors the chance to connect with exhibitors via the use of an innovative networking app.

Motor factors can take advantage of the app and AI-match with anyone looking for a distributer, as well as receiving unlimited meeting requests and pre-email contact to start networking before the show.