Autoglass announces new sponsorship deal

Autoglass has announced it will become the principal partner of the Sheffield United women’s team next season.

Ed Colley, head of marketing and digital for Autoglass, said: “We wanted to partner with a like-minded organisation that shared both our values and our ambition, so we are delighted to launch this collaboration with Sheffield United Women. As a business we are focused on recruiting more female technicians and are excited about the opportunities this partnership provides us to reach new audiences.

“We look forward to a successful 12 months for both the club and our business, as we aim to increase our female workforce and, importantly, support the continued development of women’s football.”

Paul Reeves head of commercial for Sheffield United, said: “To sign this partnership with a business of the size of Autoglass is a significant achievement for our women’s team and is testimony to the work that we have put in as a club to commercially grow that part of the business.”

Autoglass is part of Belron Group and has over 1,000 technicians working across the country.