Kia triumphs at NFDA awards

Kia UK has been presented with two awards at the 2023 National Franchised Dealers Association (NFDA) Awards, including ‘Manufacturer Partner of the Year’ and ‘Green Manufacturer of the Year’.

The awards, held at the NFDA’s Spring Ball on 22 April 2023, celebrate excellence within the automotive industry and are attended by dealerships, manufacturers and senior automotive stakeholders.

Kia UK was named the overall ‘Manufacturer Partner of the Year’, following being named as the top-rated brand overall in the latest Winter 2022/23 edition of the NFDA Dealer Attitude Survey.

This year, Kia has retained its title as the NFDA’s ‘Green Manufacturer of the Year’. Introduced in 2022, Kia is the only manufacturer to have ever won the award. The award recognises the important steps taken by a car manufacturer to work closely with its dealer network and assist retailers in meeting the demand for alternative fuel vehicles.

Sue Robinson, chief executive of the NFDA, said: “Kia UK has performed outstandingly this year in the UK automotive retailing sector. As such, NFDA was delighted to present Paul Philpott with two awards this evening at the annual NFDA Spring Ball.

“As ‘Manufacturer Partner of the Year’, Kia achieved the highest average score for how retailers rate their manufacturer in our latest Dealer Attitude Survey, a position which has always had tough competition since its launch in 1989. As our ‘Green Manufacturer of the Year’, Kia also had the highest satisfaction score for its EV products on offer. A forward-thinking production line and a sustained positive relationship with its UK dealership network has put the company ahead of many competitors in 2022 and 2023.”

Paul Philpott, president and CEO at Kia, said: “Each of these awards mirror our goals: to be leaders in electrification, putting the environment, our customers and dealer partners at the forefront of the business.”