Volvo announces key appointments

Volvo UK has announced two senior management team appointments, with Nicole Melillo Shaw named commercial operations director and Ben Roth new consumer director.

Melillo was previously consumer director, while Ben was UK online business director.

Succeeding Matt Galvin, Melillo will lead a change programme to transform the national sales company into a consumer-centric organisation and to accelerate growth across the business. She leads a team of 60 working across sales delivery, product and offer, and fleet and remarketing.

She said: “This is a pivotal time for Volvo, and as we switch to a direct model, my focus will be on ensuring sustainable, profitable growth by strengthening our online operations and our partnerships with retailers, ultimately delivering a best-in-class consumer experience.”

Meanwhile, Roth takes on responsibility for consumer experience, acquisition and retention, and marketing.

He said: “I look forward to continuing the great work Nicole has done in rooting the company’s strategic direction in consumer data and insight. I aim to use my experience to develop our online-first direct-to-consumer business model, ensuring that we succeed as an omnichannel retailer.”