Renault announces Fixter acquisition
- Posted by: Alan Feldberg
- Category: News
Renault Group has acquired start-up Fixter, a digital platform which connects customers to repairers.
This acquisition is part of the digitalisation of the group’s aftersales business unit.
Fixter enables users to benefit from all car maintenance services without leaving their homes. It takes care of making appointments online, preparing quotes, collecting the vehicle from home and taking it to the group’s partner network, invoicing, aftersales service and repair guarantees.
Hakan Dogu, SVP Global Aftersales, Renault Group, said: “Developing our activity in the independent aftermarket is a strategic axis within the Renault Group’s aftermarket. We are continuing to develop our multi-brand offer and are thoroughly modernising our aftersales value chain in order to better meet our customers’ expectations.
“By acquiring the Fixter start-up, we will be able to combine the expertise and strength of the group and its network with Fixter’s agility and knowledge of all the digital aspects of automotive maintenance. We will thus be able to offer services of the highest quality and accelerate the digitalisation of our activities.”
Limvirak Chea, CEO and co-founder of Fixter, said: “We are delighted to have found in Renault an industry partner who shares both our vision and our ambition to reinvent vehicle maintenance for the future – simple, transparent and hassle-free. The expertise and resources of a major group like Renault, combined with Fixter’s agility and start-up mindset, will help us to go even further and faster in this revolution.”