RCI Financial Services announces rebrand

RCI Financial Services has been rebranded to Mobilize Financial Services UK.

The move underlines its close relationship to new mobility brand Mobilize – which supports Renault Group’s strategy to go beyond the automotive industry.

Mobilize Financial Services UK will be the brand reference for Renault Group brands customers, including Renault, Dacia and Alpine who are looking for a complete range of services related to the usage of their cars. Nissan customers will also benefit from the same quality of services and products, through the Nissan Financial Services brand.

Alice Altemaire, CEO, Mobilize Financial Services UK, said: “Our rebrand to Mobilize Financial Services comes at a really exciting time as the market is shifting towards new, innovative services and digital customer journeys. All of these will allow customers to reduce their vehicle ownership costs while having access to greener mobility. It demonstrates how we, as a business, are continuously evolving keeping Mobilize Financial Services at the forefront of innovation in the UK.”

Mobilize Financial Services will continue striving for affordable, green mobility that fully embraces the evolving industry and environment.