Polestar to establish UK headquarters

Polestar will establish its UK commercial headquarters and a new customer Test Drive Hub at Bicester Heritage.

Opening in December 2022, Polestar Bicester will be a new multi-purpose location following the development of one of the existing two-storey buildings in the Heritage Quarters.

The headquarters will include operational staff supporting the approximately 8,000 customers with Polestars on UK roads. This includes the recent move to in-source all customer care centre staff.

Meanwhile, with Polestar’s focus on electric performance and sustainability, it will be investing in the Bicester infrastructure including the expansion of the EV charging network to support customers and employees.

Jonathan Goodman, head of Polestar UK, said: “Establishing a UK commercial head office demonstrates the importance of the UK market reflecting the rate of pure EV adoption. Bicester has an approach to automotive and future tech that really resonated with Polestar. As the first large-scale OEM to move to Bicester and as an enthusiast marque, we expect we will fit in well with the other fantastic brands already on site.”

Daniel Geoghegan, chief executive of Bicester Motion, said: “Polestar’s committed approach to sustainability and the future of electric vehicles is truly inspiring. We are looking forward to their unique ethos contributing to the success of Bicester Motion.”