Mercedes-Benz Vans makes key appointment

Mercedes-Benz Vans has appointed Sarah Palfreyman as UK sales director.

Taking up the role in May, she will help shape the future of electric mobility with digital solutions that provide best-in-class customer experiences for new and existing customers in retail, fleet, and direct distribution channels.

Palfreyman began her career with Mercedes-Benz almost a decade ago as a district sales manager and since then, has held a number of senior leadership appointments, including head of network operations and head of sales. Most recently, led a project team dedicated to modelling the future retail strategy.

She said: “I’m incredibly excited to continue my journey with Mercedes-Benz Vans in what will be a challenging but rewarding role. Our division is at a crucial stage in its history and well on its way to being at the forefront of electric and digital solutions. Having been involved in the evolution of our strategic sales direction and our Dealer network for many years now, I’m looking forward to using my knowledge to further shape and refine our sales offerings to keep businesses moving.”

Managing director Robert Veit said: “I’m delighted to announce Sarah’s appointment to this vital role at a pivotal time in the commercial vehicle industry. She has shown great leadership and commitment to our brand over the years and is the right person to accelerate our sales focus, especially on electrification and digitalisation.”