Eurorepar to host digital webinar

Eurorepar Car Service is hosting a free webinar examining the challenges facing the owners in the automotive aftermarket, and providing invaluable advice from its team of experts.

The webinar, entitled ‘Motor trade marketing in the digital age with Eurorepar Car Service’, will take place Monday, 8 August at 1pm.

Nick Taylor, general manager of Eurorepar Car Service UK, said: “The past few years have seen an explosion of e-commerce, with consumers increasingly turning to online channels to research, book and review goods and services. The automotive aftermarket is not immune to these developments, so any garage owner looking to maximise their earning potential cannot afford to neglect their digital skills.

“This is the way the market is heading, and we at Eurorepar Car Service are well placed to guide our network members in the right direction, helping them to remain competitive in a challenging new environment.”

To help businesses make a success of the digital opportunities, Eurorepar has also published a short video, entitled ‘Winning more business online’, that uses data to underline the value of a strong online presence.

For example, the video reveals that 46% of drivers use the internet to book their car service, while 50% of people questioned decided not to visit a repair centre due to a lack of information on the company’s website.