Consumer demand remains high

A new study has revealed growing consumer demand in December.

The data compiled by lead management specialists at iTrackLEADS compared sales activity in December 2021 against the same month in 2020, and found that sales increased 9.2%.

However, the shortage of new and used vehicles was evident, with a 31% fall in handovers.

Adrian Favill, director of iTrackLEADS, said: “It’s clear that demand for new and used vehicles remains high with a rise in sales in December despite consumer uncertainty around further Covid restrictions. The large decline in vehicle handovers is further evidence of the impact that shortages are having on the sector.”

The study examined data from over 300 dealers across the UK, tracking the sales process from initial enquiry to test drives, sales and vehicle handovers.

Favill said: “Dealers have become adept at using technology to build better relationships with their customers and manage them through potential delivery delays. It’s a testament to their professionalism and customer service.”