BASF and Peugeot sign collaboration deal

BASF Global Automotive Refinish Coatings Solutions is partnering with the European Association of Peugeot Car Dealers (AECP) to offer premium value-added services to its bodyshops in Europe.

The AECP brings together dealers from 11 European countries and works hand-in-hand with Peugeot and Stellantis Group to establish professional guidelines for automotive retailing and ensure close collaboration between the brand and its network.

This new partnership strengthens the long-standing ties between BASF and Peugeot car dealer networks in Europe and ensures that all AECP affiliates will benefit from the latest innovation of BASF in terms of the eco-effectiveness products range, technical and consulting services, and digital innovations.

André Figueiredo, president of AECP, said: “Through this collaboration, we wish to offer the latest innovations to the entire Peugeot network in Europe that we represent. BASF is a major player in the automotive paint industry whose products are developed according to the highest environmentally friendly standards. The high quality of their products combined with a simplified and optimized paint application processes will bring a real added value to our dealerships and workshops.”

Geoffrey Gustin, global strategic account manager at BASF Coatings, said: “Our industry is changing fast and deeply. Today, more than ever, it is essential to support and be as close as possible to the Peugeot car dealer networks in Europe. Our easy-to-use solutions have a massive impact on the day-to-day operations of our customers accelerating application time while reducing energy and material consumption, thus improving their overall profitability.”