Aston Martin names new China head
- Posted by: Alan Feldberg
- Category: News
Aston Martin Lagonda has strengthened its leadership with the appointment of automotive sales, marketing and network development executive Freda Wang as the company’s new regional president, Greater China.
She joins Aston Martin with immediate effect, having previously served as vice president of national sales at Mercedes-Benz Canada.
Her appointment sees Michael Peng, currently regional president China and APAC, step into a new role of executive vice president of Aston Martin Lagonda for APAC and China.
Aston Martin chief executive officer, Tobias Moers, said: “Freda is an excellent leader with extensive global experience in sales, marketing and business development and a proven track record in the automotive industry.
“Our customers in China are extremely important to Aston Martin and I know that Freda is well positioned to deliver on our strong ambitions for our fastest growing market. Our growth in China is also taking Aston Martin to new audiences, with the average customer in the market being 35-years-old and nearly a third of new Aston Martin owners female.”