AkzoNobel launches collaborative carbon challenge

A pioneering initiative designed to collectively accelerate carbon reduction in the paints and coatings industry has been launched by AkzoNobel.

The company has invited partners from across the value chain to take part in its Collaborative Sustainability Challenge – a new Paint the Future initiative which aims to develop a shared approach to tackling climate change.

Due to be staged in May, the 24-hour event will involve senior executives and next generation leaders from a select group of partners who will engage in open discussions in a non-confidential environment.

AkzoNobel CEO, Thierry Vanlancker said: “Successfully tackling the impact of climate change is everyone’s responsibility. Having set science-based sustainability targets to halve our carbon emissions across the full value chain by 2030, we’re fully committed to getting there. However, we know the only way for us to achieve that ambition is to collaborate with our partners.”

During the event, participants will deep-dive into issues such as energy transition, process efficiency, solvent emissions, and circular solutions.

Klaas Kruithof, AkzoNobel’s chief technology officer, said: “There are unprecedented challenges we all need to overcome. Achieving this will require collaborative innovation across the industry. We want to challenge ourselves and our partners to collectively identify opportunities in the areas we’ll be discussing, which will result in just one true winner – our planet.”