Advantage names new commercial director

Advantage Parts Solutions has announced the appointment of Mark Willis as UK commercial director.

Willis will work closely with the UK’s senior leadership team, including non-executive director David Shepherd, managing director Darren Clark, and CEO Bob Kirstiuk to elevate the brand’s profile throughout Europe and advance the company’s market position forward.

Willis said: “It’s incredibly exciting to join Advantage and work with this award-winning team. I’ve always admired Advantage and held the brand in such high regard for what it offers the industry through its valuable platform. I look forward to helping propel Advantage as the preeminent brand that insurers, vehicle manufacturers, and collision repair brands turn to for valuable OEM parts solutions throughout Europe.”

Clark added: “We’ve always remained committed to investing in the business and bringing the right individuals onboard, and we see tremendous opportunity in Mark. He brings additional knowledge and bandwidth that will enable Advantage to offer additional value-added services to the marketplace. Mark brings a wealth of industry experience that we’re looking forward to leveraging. With his leadership, we’re looking forward to, ultimately, expanding our presence beyond the United Kingdom and into other European countries, so they, too, may benefit from the Advantage Performance platform.”