SYNETIQ creates dedicated green parts role

SYNETIQ has announced the appointment of Neale Laker as green parts director.

He will be responsible for all parts sales and each of SYNETIQs parts retail channels – from items supplied through SYNETIQs mygreenparts portal to insurers and fleets, to those sold over the counter to the public.

He said: “I am delighted to be joining the winning team here at SYNETIQ. We have clearly defined goals as a business, which I am supremely confident we can achieve. I am very excited to engage with all my team and collaborate closely to achieve amazing things. We need to grasp this opportunity and set the industry standard for green parts across all channels.”

Tom Rumboll, CEO, said: “Neale is the right person, in the right role at the right time, where attracting someone of Neale’s calibre is a statement of both the quality of our business today, and our ambitions for the future.”