Super demand for supercars

Demand for prestige cars is at an all-time high as UK households have accumulated £200bn in the last year through enforced Covid savings, such as reduced commuting costs and leisure activities.

As a result, supercars, sports cars and luxury vehicles are in huge demand, with leading finance provider JBR Capital reporting record volumes of lending on models from Aston Martin, Ferrari, McLaren, Porsche and Rolls-Royce.

In May, Porsche again proved to be JBR Capital’s most-financed brand while supercars from Ferrari luxury models from Rolls-Royce are also extremely sought after.

Darren Selig, founder and chief commercial officer at JBR Capital, said: “Demand for high performance sports cars, supercars and prestige vehicles continues to be incredibly strong. We experienced a record March and April – and May has now eclipsed those months. Without doubt there has been pent-up demand, and as restrictions have eased, this has been unleashed onto the market with our dealer introducers reporting luxury cars being snapped up quickly and a lack of stock.

“With customers unable to take expensive overseas holidays, many are looking to treat themselves. Plus, many are fortunate enough to have more money in their pockets through lockdown savings too. Looking further ahead to the summer months, we believe this trend will only continue.”

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