Solera continues expansion strategy

Solera has announced that it will acquire Omnitracs, a complete fleet management platform, and DealerSocket, a leading SaaS provider to the automotive industry.

CEO Darko Dejanovic said: “These highly strategic acquisitions will enable us to expand into adjacent verticals and capitalise on emerging trends in our industry. Solera’s unique position in a large and growing market allows us to transform the industry through innovation, proprietary data assets, unmatched scale and deep customer relationships.”

With Omnitracs, Solera will offer a unified platform that encompasses safety, productivity and maintenance solutions for commercial fleets.

Ray Greer, CEO of Omnitracs, said: “By joining Solera, Omnitracs will be able to further extend our converged solutions, both in and on the vehicle, into fleet management lifecycle management services while also extending our access to new markets.”

Meanwhile, the addition of DealerSocket’s platform completes an end-to-end suite of solutions for automotive dealerships, combining customer acquisition and retention solutions, inventory management, dealership management systems, e-titling and a unique service and maintenance platform.

Sejal Pietrzak, CEO of DealerSocket, said: “The combination of DealerSocket with Solera allows us to offer dealerships a fully unified platform to simplify workflows and enables us to become the digital backbone across all areas of a connected dealership, simplifying and improving the retail experience.”