MG Motor names new digital chief

MG Motor UK has appointed Patrick Klaus Beyer as its new head of digital.

He joins the car company from Honda, where he was in charge of digital marketing across Europe. Prior to that, he worked across several marketing roles for both Jaguar Land Rover and Toyota Motor Europe.

Beyer has extensive EV experience, having worked on electric and hybrid model launches for all three of his previous companies.

He said: “The MG brand is growing and has huge potential. With good products, amazing EVs, a strong dealer network and an expanding marketing team, it’s a fascinating time to be part of its evolution and help grow the brand in UK.”