IA announces key appointments

Innovation Automotive has announced a number of strategic appointments to its senior management team.

The UK’s first multi-brand, all-electric automotive company has made three key appointments it hopes will supports its ambition to bring a new generation of all-electric vehicles to market.

Emma Soble has been appointed as the company’s operations director. She has over 17 years’ experience in the automotive industry and has worked in a range of roles across service, parts, marketing, sales and network development at Mitsubishi Motors in the UK.

Lucy Collins has also joined Innovation Automotive as product and marketing director, bringing over 10 years’ experience in the automotive industry and has worked in roles at Mitsubishi Motors in the UK across service, product, marketing, sales, network development and e-commerce retail operations.

Finally, Catherine Perrin has been appointed as head of business development. She has over 16 years’ experience in the automotive industry and has worked in a wide range of roles, including sales, product, service, marketing, partnership development with Mitsubishi Motors in the UK, Nissan and EDF Energy.

IA’s CEO Paul Brigden, said: I am delighted to welcome Emma, Lucy and Catherine to the senior management team of Innovation Automotive as we accelerate our plans to deliver a range of all-electric vehicles, both commercial and passenger, to the UK market. We are attracting some exceptionally talented individuals to Innovation Automotive, building a team of experts to launch the company and I’m excited to see how the Company will flourish.”