Digital disrupter acquires SalesMaster

The Automotive Transformation Group has acquired automotive industry software supplier SalesMaster.

The Automotive Transformation Group launched earlier this month with the intention of disrupting the market with a completely digital solution for the sale and lifecycle management of vehicles.

SalesMaster, which already serves many franchised dealer sites in the UK, will enhance its offering with key products in inventory stock management, vehicle booking and fleet-focused order management.

Giles Smith, chief product officer, Automotive Transformation Group, said: “We already had an excellent working relationship with the team at SalesMaster, having collaborated on a series of successful, leading-edge GForces client projects. They are true industry vehicle data specialists who have worked in a dealer sales environment and therefore understand the complexities of managing various data sources for both new and used vehicles. Their digital know-how and client base are an ideal fit.”

Christian Erlandson, CEO, added: “They will be instrumental in furthering our overall commercial strategy, as we create something truly unique in the automotive digital retail space.”