Dacia reveals Broad ambition

Dacia has named Luke Broad as brand director, effective from 1 October.

He will have overall responsibility for delivering volume, profit, quality, and market share objectives across the brand’s North Territory which includes the UK, Ireland, Cyprus, and Malta. He is tasked with.

He said: “Having spent my entire professional career with the Group, I am proud to lead a brand that offers reliable and robust vehicles, all for the best value. Our brand is moving in an exciting direction, most recently announcing our new identity, and I’m looking forward to working with the team as we progress the brand towards its next chapter.”