Ben Ball hailed as a huge triumph

The industry united behind automotive charity Ben last week when £96,500 was raised at the Ben Ball, which took place at London’s iconic Roundhouse.

The Roundhouse was transformed into a spectacular winter ballroom for the evening, and guests were treated to stunning live entertainment from LED drum crew, Spark! and a thrilling performance from the aerial acrobatic circus troupe, Arctic Cirque.

Ben also shared updates with guests on the charity’s forthcoming Industry Leader Challenge – which in 2022 will be an epic Kilimanjaro climb – and gave an insight into the vast increase in demand that Ben is experiencing, as more people than ever before are reaching out for help with their mental health and wellbeing.

Matt Wigginton, director of partnerships, engagement and income at Ben, said: “When I was told of the final total raised to help our friends and colleagues in need, I was so moved. During the pandemic, the number of people who have been reaching out to us for help has sky-rocketed and we need to be able to provide support right away – vital support that really does save lives. We rely on donations to be able to give this support and we knew that the 2021 Ben Ball would be more crucial this year than ever before.

“The industry responded more generously than we could ever have hoped. 600 friends and colleagues gathered in the Roundhouse, not just to celebrate the opportunity to be together again, but to stand with us, shoulder to shoulder, and show the automotive community that we care. That together we are committed to helping people to get through their darkest days. That no one in our automotive family is alone.”