Mark Bassford appointed to new data role

Auto Data Solutions has appointed Mark Bassford as product and innovation director to help it capitalise on a new partnership with global data company Autovia.

He will lead the company strategy in supporting dealers to use data and technology more effectively in a period of rapid change for the industry.

The appointment comes as Auto Data Solutions announces a major new partnership with Autovia, the international media group, which integrates market-leading expert content with eCommerce to connect the industry with an automotive buying audience, and comprises brands such as Auto Express, Car Throttle, Carbuyer, Driver Power, evo, Octane, Vantage, Driving Electric and BuyaCar.

The new data strategy partnership will see Auto Data Solutions develop new ways to use the wealth of data within Autovia to create consumer and trade facing tools.

Bassford said: “I join Auto Data Solutions at an exciting time in its development. The digital transformation agenda has never been more important to the industry, and we bring unrivalled experience and expertise to help companies navigate the changes. Our work with Autovia, a global leading brand, shows the value of putting innovation at the heart of a business.”