Subaru named fastest growing SUV brand

Subaru is the fastest growing SUV brand in the UK, with record year-to-date sales up 143.5% on last year.

Across the brand it has reported an increase a 19.8% rise in sales in the third quarter of 2021 compared to the same period last year. This compares strongly to a market decrease of 31.5%.

Pat Ryan, managing director of Subaru UK, said: “The last few months have been very successful for Subaru UK and we are very proud of both our dedicated dealer network and our latest sales campaign which has driven the performance. I would like to thank our dealer partners for their drive and passion for the brand which has contributed to this sales success. We have a clear plan and a five-year road map which will see new and exciting products launching in the UK which provides us with confidence for our ambitious growth plans.”

Meanwhile, earlier this year Subaru UK announced its plans to grow and restructure its UK network by welcoming a minimum of 15 new franchises in 2021. This target has already been exceeded with 17 new dealers already appointed this year. The brand is still expanding though and expects to add new dealers to the network before the end of the year.