Volvo renews British Triathlon role
Volvo Car UK has extended its role as the Official Vehicle Partner of British Triathlon for a further three years.
The decision follows a successful first year in its association with the sport’s National Governing Body in 2019.
Kristian Elvefors, managingd, Volvo Car UK, said: “We have enjoyed an excellent first year supporting British Triathlon, helping us connect with thousands of people who enjoy the challenge and excitement of the sport – both as competitors at all levels and as spectators. In our second year of sponsorship, we look forward to growing our relationship and reinforcing the messages around our shared values, helped by the excellent work of our sporting brand ambassadors.”
Andy Salmon, British Triathlon CEO, said: “We are delighted that our partnership with Volvo is set to continue. It has been great to work alongside a company that shares our core values, and I know as the sport moves forwards we will continue to grow together. Volvo not only has a passion for promoting active lifestyles, but also has safety, quality and care for the environment at its heart, which resonates with our membership and audience. I am looking forward to seeing what we can achieve together in the future.”
