IAM RoadSmart on awareness mission

IAM RoadSmart has made two new appointments as part of plans to raise awareness of its driver and rider training courses.

James Hall has been appointed as director of sales and marketing and top automotive PR consultancy, Red Marlin, has been appointed as a retained agency to complement in-house communications expertise.

Tony Greenidge, interim chief executive officer, said: “James and Red Marlin join us at a crucial time as we look to drive our commitment to reducing the number of people who are killed or injured on UK roads forward.

“With coronavirus travel and social distancing restrictions starting to ease, we understand that motorists and motorcyclists will be keen to refresh their skills and make sure they get back to the roads safely and with confidence.

“Our wide range of consumer and business on-road training courses deliver a number of benefits i.e. helping drivers and riders to improve their confidence, develop new skills, reduce their travel and vehicle ownership costs and ultimately make a small but tangible contribution to road safety. We want to do all we can to ensure all riders and drivers are aware of the support we can provide – for individuals and businesses – through the range of courses we offer.”

James added: “Our roads, and the types of road users on them, are changing faster than at any time in recent memory. Many people have spent an extended amount of time off the roads and would benefit from brushing up their skills to give them a valuable confidence boost that will contribute towards reducing the number of people who are killed or injured on our roads.”