RAC wins five-year PSA contract

The RAC has signed a new five-year contract to provide roadside assistance services to Groupe PSA, following a competitive tender process.

The deal will see the RAC’s patrols supporting drivers of more than half a million Peugeot, Citroën, Vauxhall and DS cars and vans, and covers both consumer and fleet customers driving in the UK and continental Europe.

Drivers will also benefit from the RAC’s ‘All-Wheels-Up’ recovery capability, which allows patrols to recover the vast majority of vehicles that cannot be fixed at the roadside, including for the first time SUVs, vans, automatics, 4x4s and even electric vehicles – all of which can be done from a single van, removing the need to always send for a flatbed trucks.

As part of the contract, the RAC will also be providing technical knowledge directly to various teams within Groupe PSA companies, including to dealerships and product development teams, to help in diagnosing and fixing faults more quickly than ever.

RAC business roadside managing director Phil Ryan said, ‘With a shared ethos around putting drivers at the heart of everything we do, Groupe PSA and the RAC are well aligned and we are thrilled to be working together.

‘We believe it is our focus on doing what is best by our customers, which includes rolling out new breakdown technology that can help our roadside patrols and the teams in our operational centres who support them, that sets us apart from the competition.’

Groupe PSA parts and service director Richard Dyson said, ‘In the RAC we have found a company that has a track record in delivering an excellent quality service, and a commitment to provide a series of new roadside innovations that have the potential to transform the experience drivers of Groupe PSA vehicles receive, both at the roadside and in our dealerships.

‘We were impressed by the RAC’s obsession with delivering a top quality and personal service to its customers, and believe its digital and fault data analysis capabilities promise to make the lives of drivers of our vehicles easier.

‘With the shift to electric and more connected vehicles, the automotive and mobility sectors are changing rapidly and we are confident the RAC is the right roadside assistance partner to support us.’