Kia sets record sales

Kia Motors achieved record European sales (494,304 units) and its 10th consecutive year of growth in Europe in 2018, according to new data released today by the ACEA (European Automobile Manufacturers’ Association).

The full-year sales result represents a 4.7% year-on-year increase for the Korean car manufacturer, pushing the brand’s European market share to an all-time high of 3.2%. In the last decade, Kia’s European sales have more than doubled – in 2008 the brand sold 238,643 units and accounted for 1.6% of all registrations across the continent.

Kia largest European sales market, the UK, contributed another national record amount of sales, posting 95,764 units sold in 2018, accounting for almost 20% (19.2%) of all European sales.

The launch of a comprehensive range of crossovers and electrified powertrains in the last two years has added further momentum to Kia’s growth, despite challenging market conditions.

Emilio Herrera, chief operating officer for Kia Motors Europe, said, ‘Kia is the only car brand to have enjoyed European sales growth in each year over the last decade. The quality, design and character of our growing vehicle line-up have helped us consistently outperform the wider market, helping us to double our market share since 2008.’

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