CUPRA breaks new ground

CUPRA has begun construction of its new headquarters as part of a grand plan to increase staff to more than 100 and double sales in the next two to four years.

The new multipurpose building will have motorsport at its core, featuring 2,400sqm of open-plan space. The CUPRA headquarters, whose design evokes a racing paddock, will be divided into two floors which will house the brand’s operations center of its sales, marketing, purchasing and finance departments. Located on a 10,500sqm plot of land surrounded by nature, it will feature a large patio and a grand terrace for outdoor events, designed as a backdrop for presentations of future models.

CEO Wayne Griffiths said, ‘The CUPRA headquarters will signal the culmination of our consolidation as an independent brand. As our goal is to double sales in the next two to four years, having our own facilities will allow us to increase our staff to over 100 employees and will give us strength to grow our tribe of car enthusiasts around the world.’

Construction of the building is expected to end this year and it is scheduled to open its doors in 2020.

After a year as an independent brand, CUPRA is setting a new sales record every month. In the first five months of 2019, it sold 10,300 cars, a 76.8% growth compared to the January to May period of 2018.

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